Milka and Monopoly launch a promotion in Spain with 1,220 games and a €10,000 prize draw

Milka and Monopoly have launched a promotion in Spain linked to the Milka MMMAX chocolate bar range. The initiative, the result of a collaboration between Mondelēz International and Hasbro, offers two ways to participate: enter to win one of 1,220 limited-edition Monopoly Deal games or enter a draw for a single cash prize of €10,000.

Although the campaign appears on five products in the range with specially designed packaging, the promotion allows the purchase of any Milka MMMAX product. To participate, consumers must upload an image of the receipt to the promotional website and choose one of the two options.

Two prizes, two calendars

The game option works through winning moments. According to the information published about the promotion, ten games are awarded per day until a total of 1,220 has been reached, and the participation period for this option runs until December 31, 2026. The prize is a limited-edition Monopoly Deal presented in a Milka-themed metal tin.

The second option gives participants access to a draw for a cash prize of €10,000. The deadline to register receipts for this option is November 30, 2026, and the draw is scheduled for December 1. Participation does not guarantee that either prize will be won.

Participation requirements and limits

The terms published on the official website state that individuals over the age of 18 who legally reside in Spain, including the island territories, Ceuta and Melilla, and meet the terms’ requirements may participate. One entry per day is allowed, with a different receipt each time. Each proof of purchase is valid for just one entry, regardless of how many MMMAX chocolate bars appear in the purchase.

For the €10,000 draw, entries are cumulative: each additional valid registration adds one entry. This rule applies to the draw option and does not make winning a prize guaranteed. The promotion’s full terms determine how each entry is validated.

A multichannel campaign

According to published information, the activation will be present at the point of sale, on television, on digital out-of-home media, and on platforms such as YouTube, Meta and TikTok. Amy Tay, senior global marketing director of Milka at Mondelēz International, described the initiative as a combination of the brand’s chocolate and the fun associated with Monopoly, intended to turn an everyday purchase into a shared experience. This statement expresses the campaign’s approach; it is not an additional participation requirement.