Reuse Raises US$21 Million to Expand into Colombia and Grow Its Refurbished Devices Business

Chilean startup Reuse closed a US$21 million Series A round led by At One Ventures to strengthen its platform and operations and accelerate its expansion in Latin America. Its next market will be Colombia, where it plans to introduce the device trade-in and refurbishment model it already operates in Chile, Mexico, and Peru.

Coppel Ventures, ALIVE Ventures, and Endeavor Catalyst also participated in the round, along with existing investors such as IGNIA Partners and Dalus Capital, according to available coverage. Reuse will use the funds to expand its trade-in programs and the channels through which it acquires devices, develop related services—including insurance and financing—and explore new consumer electronics categories.

A model that brings together retailers and refurbishment

In a trade-in program, customers hand over a used device when buying another one. Reuse operates the process with brands, retailers, and carriers: it receives the device, diagnoses it, determines its value, refurbishes it, and resells it. The company also offers refurbished devices with a warranty.

Reuse says it has more than 50 active programs in over 700 stores and works with companies such as Samsung, Falabella, Coppel, and Claro. The company reports having the capacity to refurbish more than 200,000 devices per year. These figures describe the current scale reported by the company and in coverage; they do not guarantee the reach it will achieve in Colombia.

Colombia, the next stage of expansion

Entering the country would bring Reuse’s total to four Latin American markets. José Tomás Ulloa, co-founder and co-CEO, called Colombia the natural next step and said the company is entering with a model proven in its three current markets. The company plans to implement its platform there to manage devices from valuation through resale.

María Pía Morante, a partner at ALIVE Ventures, said she sees an opportunity to expand access to technology and develop a more formal and efficient secondary market. This is an investor’s assessment of the market’s potential, not a guaranteed outcome.

Reported revenue and targets subject to execution

Reuse ended 2025 with US$30 million in revenue, according to figures attributed to the company in coverage. It was also reported to be operating with positive EBITDA. For 2026, the company projects revenue of US$60 million, which would mean doubling its 2025 figure if it meets that target. This is a company forecast, not a confirmed result.

The round is intended to fund growth and expand operations, but the sources do not specify what share of the capital will be allocated to each initiative or set a concrete timeline for all the plans. Therefore, progress on the expansion into Colombia and achievement of the targets will depend on the company’s execution and market conditions.