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SearchThe hotel group attributes the growth to higher average rates and demand in markets such as Germany, the Canary Islands and the Balearic Islands. It is maintaining a €1 billion investment plan through 2028, focused on renovations and international expansion.
Iberostar Hotels & Resorts reported 7% growth in its global sales during the first three quarters of 2026, accompanied by an equivalent increase in the average daily rate (ADR). The figures, released by the company, reflect its commercial performance; the available information does not indicate that they have been independently audited.
The hotel group attributes its performance to stable demand in Europe and growth in the Americas. In the EMEA region, ADR increased by 6%; in the Americas, the average rate rose by 8%. The global sales figure should not be confused with the increases reported for specific destinations and source markets.
Sales for stays in the Canary Islands and Balearic Islands in 2026 exceeded those in the comparable period by more than 10%, according to Iberostar. Demand from the Spanish market also advanced, with an increase of more than 10% for the Canary Islands.
Among European source markets, the United Kingdom and Germany recorded increases close to 10%, while Switzerland and Belgium posted double-digit growth. The company notes that the recovery of the German market helped sustain activity in Europe.
In the Americas, Mexico remained the group’s leading destination in the region. Sales grew by 8% in the Dominican Republic and 10% in Brazil. Iberostar also reported increases in local demand of 17% in Brazil and 23% in Mexico.
The commercial performance coincides with a €1 billion investment plan through 2028, intended to add properties and transform hotels in the portfolio. The company plans to reopen the JOIA Rose Hall resort in Jamaica and the Iberostar Waves Tucán and Iberostar Waves Quetzal hotels in Mexico in December, following comprehensive renovations.
In terms of international expansion, the published information reports Iberostar’s entry into East Africa with the Iberostar Selection Zanzibar, as well as the opening of its fourth hotel in Montenegro. These moves expand the group’s presence beyond its traditional markets and form part of its selective growth strategy.
Chief Executive Officer Phil Mc Aveety said that, in the company’s view, the results support the strength of its model and customers’ interest in an offering centered on quality. The sales growth, rates and investments are figures and plans reported by Iberostar; by themselves, they do not make it possible to predict how demand or the performance of the renovated properties will evolve.
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