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Sales and marketing

Campaign profitability

Attributed result after variable cost and advertising. ROAS measures revenue, not profit; attribution does not prove incremental sales.

Your inputs

currency / period
orders
currency / order
%
Advanced options
currency / period
Solve a target

Variable to solve: Attributed orders
Target result: Model operating result

Only the indicated variable changes; other inputs remain fixed. The solution is checked using the direct calculation within your bounds.

Model operating result

Inputs are sent only to calculate. They are not included in public URLs or stored as editorial content.

Scenario result

Estimate based on your assumptions

Model operating result€1,200.00
Sales revenue
€8,000.00
Contribution
€3,200.00
Advertising ROAS
4 times
Attributable ROI
60 %
Cost per order
€20.00
Minimum ROAS without extra costs
2.5 times
Export inputs and results

Compare scenarios

Up to three private scenarios saved in this tab until it closes. Export a copy to keep it; they are not published or saved to your account.

Model version 1.0.0

Method and assumptions

Attributed result after variable cost and advertising. ROAS measures revenue, not profit; attribution does not prove incremental sales.

Examples are illustrative. Profitability excludes recoverable indirect taxes; use consistent periods. Results depend on your inputs. No automatic legal rates are applied.

R = Q × P × m − A

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