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SearchCosts aligned with a cohort of new customers; exclude repeat purchases. Paid-channel CAC requires identified customers from that channel.
Estimate based on your assumptions
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Costs aligned with a cohort of new customers; exclude repeat purchases. Paid-channel CAC requires identified customers from that channel.
Examples are illustrative. Profitability excludes recoverable indirect taxes; use consistent periods. Results depend on your inputs. No automatic legal rates are applied.
CAC = (A + T + O) / N
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