A well-defined vacancy starts before the job advertisement is written. If the duties, responsibilities, and requirements are unclear, the company may attract unsuitable candidates or assess applications using different criteria. For an SME, a straightforward, up-to-date role profile can serve as a shared reference for the person hiring, the team manager, and anyone involved in the selection process.
The following checklist is a practical guide, not a mandatory legal template. Adapt it to the actual needs of the role and the rules that apply in your territory.
1. Confirm the hiring need
Before describing the profile, clarify why the role is needed and what it will contribute to the team. This helps distinguish an ongoing need from a one-off task or a function that could be reorganized.
2. Describe the actual work
A useful description is not limited to the job title. It should reflect the work itself and the role’s place within the organization. It is advisable to check the information with the team manager and, where possible, with people who are closely familiar with the tasks.
3. Separate essential requirements from desirable ones
Not everything that would be useful in a candidate needs to become an entry requirement. Distinguishing what is necessary to do the job from the outset from what can be learned or would offer added value helps keep the profile focused.
4. Turn skills into observable evidence
To assess candidates more consistently, describe what evidence would help evaluate each criterion. Instead of relying only on general impressions, the team can use interview questions, work-related exercises, or examples of experience, provided they are appropriate for the role.
| Criterion |
What to define |
Possible evidence to assess |
| Technical knowledge |
Tool, process, or knowledge required for the role |
Example of use, explanation of a process, or relevant exercise |
| Organization |
Tasks and deadlines the person will need to coordinate |
Specific example of planning and setting priorities |
| Communication |
Who the person will interact with and why |
Example of how they shared information or resolved an issue |
| Relevant experience |
Type of work situation that is relevant |
Description of previous responsibilities or situations |
The examples are indicative: not all roles require the same criteria or assessment method. Decide in advance what you will look for and apply comparable criteria to candidates. Avoid confusing personal rapport with the ability to do the job.
5. Review the role profile before publishing
A final review helps ensure that the job advertisement and assessment are based on a consistent description. The profile can be brief; what matters is that it is clear to those who will use it and reflects the reality of the role.
From the checklist to the job advertisement
Once the answers have been agreed, prepare a role profile that brings together the title, purpose, main duties, responsibilities, working relationships, required skills, and relevant conditions. Then write the job advertisement based on it and keep the assessment criteria to guide interviews or selection exercises.
The profile does not have to be a rigid document: it should be reviewed when the work changes. Its value lies in providing a shared, practical framework for explaining the role and assessing candidates more consistently, not in imposing universal requirements on every company.