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SearchChurn affects starting customers; additions occur at close and bill from next month. Normalized MRR is not cash receipts; annual prices divide by twelve.
Estimate based on your assumptions
| Period | Cohort customersunits | Closing MRREUR | Recognized revenue over horizonEUR | Expected churned customersunits |
|---|---|---|---|---|
| 1 | 115 | 3,450 | 3,000 | 5 |
| 2 | 129.25 | 3,877.5 | 3,450 | 5.75 |
| 3 | 142.79 | 4,283.62 | 3,877.5 | 6.46 |
| 4 | 155.65 | 4,669.44 | 4,283.62 | 7.14 |
| 5 | 167.87 | 5,035.97 | 4,669.44 | 7.78 |
| 6 | 179.47 | 5,384.17 | 5,035.97 | 8.39 |
| 7 | 190.5 | 5,714.96 | 5,384.17 | 8.97 |
| 8 | 200.97 | 6,029.22 | 5,714.96 | 9.52 |
| 9 | 210.93 | 6,327.76 | 6,029.22 | 10.05 |
| 10 | 220.38 | 6,611.37 | 6,327.76 | 10.55 |
| 11 | 229.36 | 6,880.8 | 6,611.37 | 11.02 |
| 12 | 237.89 | 7,136.76 | 6,880.8 | 11.47 |
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Churn affects starting customers; additions occur at close and bill from next month. Normalized MRR is not cash receipts; annual prices divide by twelve.
Examples are illustrative. Profitability excludes recoverable indirect taxes; use consistent periods. Results depend on your inputs. No automatic legal rates are applied.
Nₜ = Nₜ₋₁ × (1 − c) + A
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