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Customer value

Expected twelve-month contribution, with extra support and year-end discounting. Not observed value or necessarily lifetime value.

Your inputs

currency / order
purchases / year
%
currency / customer
Advanced options
currency / year
% / year
Solve a target

Variable to solve: Acquisition cost per customer
Target result: Residual or resale value

Only the indicated variable changes; other inputs remain fixed. The solution is checked using the direct calculation within your bounds.

Residual or resale value

Inputs are sent only to calculate. They are not included in public URLs or stored as editorial content.

Scenario result

Estimate based on your assumptions

Twelve-month contribution value€72.00
Sales revenue
€180.00
Residual or resale value
€52.00
Contribution value / CAC
3.6 times
Export inputs and results

Compare scenarios

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Model version 1.0.0

Method and assumptions

Expected twelve-month contribution, with extra support and year-end discounting. Not observed value or necessarily lifetime value.

Examples are illustrative. Profitability excludes recoverable indirect taxes; use consistent periods. Results depend on your inputs. No automatic legal rates are applied.

V = (P × Q × m − S) / (1 + r)

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